Leaving voicemails on every single follow-up call you make is extremely crucial to ensure that your voice is remembered by your customer. Not only that, but calls without voicemails are just downright annoying! And your customer will think so too!
When you leave a voicemail, be sure to always include your full name, company and direct phone line for them to return your call. BUT DON'T LEAVE YOUR NAME AND COMPANY IN THE OPENING OF YOUR VOICEMAIL.
The majority of voicemails get deleted immediately after the customer realizes who it is. Furthermore, you only have about 10 seconds before you lose their attention and they hit that delete button. Be sure to use their name to instantly connect on a personal level.
Spark their interest by saying, "Hey John, I'm calling you today to set up an appointment so that we can further discuss..." or "John, I've got some great news for you! I'm going to be able to..." Then, you can leave your name, company and phone number. Repeating your phone number is essential to ensure that they are writing the correct numbers down.